Chapter 1. BUSINESS ORGANISATION AND ENVIRONMENT
- 1.1 Introduction to business and management
- 1.1.1 The role of a business in combining resources
- 1.1.2 Functions of a business
- 1.1.3 Business sectors
- 1.1.4 Sectoral change
- 1.1.5 Entrepreneurship vs. intrapreneurship
- 1.1.6 Reasons for starting up a business
- 1.1.7 Steps in the process of starting up a business
- 1.1.8 Factors to consider when starting up a business
- 1.1.9 Problems that a new business might face
- 1.1.10 Elements of a business plan
- 1.2 Types of organisations
- 1.3 Organisation objectives
- 1.6 Growth and evolution
- 1.6.1 Economies and diseconomies of scale
- 1.6.2 Small vs. big businesses
- 1.6.3 Internal vs. external growth
- 1.6.4 External growth methods
- 1.6.5 The impact of globalisation on the growth and evolution of businesses
- 1.6.6 Reasons for the growth of multinational companies
- 1.6.7 The impact of MNCs on the host countries
- 1.7 Organisational planning tools
Chapter 2. HUMAN RESOURCE MANAGEMENT
- 2.1 Functions and evolution of human resource management
- 2.1.1 Human resource planning
- 2.1.2 Internal and external factors that influence human resource planning
- 2.1.3 Common steps in the process of recruitment
- 2.1.4 Types of training
- 2.1.5 Types of appraisal
- 2.1.6 Dismissal, termination and redundancy
- 2.1.7 Common steps in the process of dismissal
- 2.1.8 Changing employment patterns and practices
- 2.1.9 Outsourcing, offshoring and re-shoring
- 2.3 Leadership and management
- 2.5 Organisational (corporate) culture
- 2.6 Employer and employee relations
- 2.6.1 Employee/employer representatives
- 2.6.2 Industrial/employee relation methods used by employees
- 2.6.3 Industrial/employee relation methods used by employers
- 2.6.4 Sources of conflict in the workplace
- 2.6.5 Approaches to conflict resolution
- 2.6.6 Reasons for resistance to change
- 2.6.7 Dealing with resistance to change
Chapter 3. ACCOUNTS AND FINANCE
- 3.4 Final accounts
- 3.5 Profitability and liquidity ratio analysis
- 3.7 Cash flow
- 3.9 Budgeting
Chapter 4. MARKETING
- 4.1 The role of marketing
- 4.1.1 Marketing and the business functions
- 4.1.2 Differences between marketing goods and services
- 4.1.3 Market vs. product orientation
- 4.1.4 Commercial vs. social marketing
- 4.1.5 Characteristics of a market
- 4.1.6 Market share
- 4.1.7 Market share and market leadership
- 4.1.8 Marketing objectives
- 4.1.9 Why marketing strategies change to suit customer preferences
- 4.2 Market planning
- 4.2.1 Elements of a marketing plan
- 4.2.2 The role of market planning
- 4.2.3 The four Ps of the marketing mix
- 4.2.4 Target markets vs. market segments
- 4.2.5 Mass vs. niche markets
- 4.2.6 How to target and segment markets
- 4.2.7 Product perception maps
- 4.2.8 Unique selling point
- 4.2.9 Differentiating products
- 4.3 Sales forecasting
- 4.4 Market research
- 4.5 The four Ps
- 4.6 The extended marketing mix
- 4.7 International marketing
Chapter 5. OPERATIONS MANAGEMENT
- 5.1 The role of operations management
- 5.2 Production methods
- 5.3 Lean production and quality management
- 5.4 Location
- 5.5 Production planning
- 5.6 Research and development