Business & ManagementIB

Commercial vs. social marketing

Commercial vs. social marketing...Commercial marketing focuses on driving sales and generating profits, while social marketing aims to bring about social change and improve society and the environment. Commercial marketing targets consumers with purchasing power...
Commercial vs. social marketing

Commercial marketing

  • Using marketing strategies to meet the wants and needs of customers in a profitable way. Commercial marketing is usually value free (i.e., ethics is not the main focus).
  • E.g., Promoting that smoking helps people relax, and it creates jobs.

Social marketing

  • The implementation of mainstream marketing methods to bring about positive social change. It uses the methods of commercial marketing to advertise a social issue.
  • E.g., Promoting that smoking is unhealthy and pollutes the environment.

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