Commercial marketing
- Using marketing strategies to meet the wants and needs of customers in a profitable way. Commercial marketing is usually value free (i.e., ethics is not the main focus).
- E.g., Promoting that smoking helps people relax, and it creates jobs.
Social marketing
- The implementation of mainstream marketing methods to bring about positive social change. It uses the methods of commercial marketing to advertise a social issue.
- E.g., Promoting that smoking is unhealthy and pollutes the environment.
