Chapter 1. Business organisation and environment
- 1.1.1 The role of a business in combining resources
- 1.1.2 Functions of a business
- 1.1.3 Business Sectors
- 1.1.4 Sectoral Change
- 1.1.5 Entrepreneurship vs. intrapreneurship
- 1.1.6 Reasons for starting up a business
- 1.1.7 Steps in the process of starting up a business
- 1.1.8 Factors to consider when starting up a business
- 1.1.9 Problems that a new business might face
- 1.1.10 Elements of a business plan
- 1.6.1 Economies and diseconomies of scale
- 1.6.2 Small vs. big businesses
- 1.6.3 Internal vs. external growth
- 1.6.4 External growth methods
- 1.6.5 The impact of globalisation on the growth and evolution of businesses
- 1.6.6 Reasons for the growth of multinational companies
- 1.6.7 The impact of MNCs on the host countries
Chapter 2. HUMAN RESOURCE MANAGEMENT
- 2.1.1 Human resource planning
- 2.1.2 Internal and external factors that influence human resource planning
- 2.1.3 Common steps in the process of recruitment
- 2.1.4 Types of training
- 2.1.5 Types of appraisal
- 2.1.6 Dismissal, termination and redundancy
- 2.1.7 Common steps in the process of dismissal
- 2.1.8 Changing employment patterns and practices
- 2.1.9 Outsourcing, offshoring and re-shoring
Chapter 3. ACCOUNTS AND FINANCE
Chapter 4. MARKETING
- 4.1.1 Marketing and the business functions
- 4.1.2 Differences between marketing goods and services
- 4.1.3 Market vs. product orientation
- 4.1.4 Commercial vs. social marketing
- 4.1.5 Characteristics of a market
- 4.1.6 Market share
- 4.1.7 Market share and market leadership
- 4.1.8 Marketing objectives
- 4.1.9 Why marketing strategies change to suit customer preferences
- 4.2.1 Elements of a marketing plan
- 4.2.2 The role of market planning
- 4.2.3 The four Ps of the marketing mix
- 4.2.4 Target markets vs. market segments
- 4.2.5 Mass vs. niche markets
- 4.2.6 How to target and segment markets
- 4.2.7 Product perception maps
- 4.2.8 Unique selling point
- 4.2.9 Differentiating products