- Market Size: niche vs. mass, local vs. international.
- Customer base.
- Barriers to entry: obstacles that determine the number of suppliers in the market.
- Competition: degree of rivalry within the business (market saturation).
- Geographic characteristics.
- Demographic characteristics.
- Market growth rate.
- Seasonal and cyclical characteristics.
Characteristics of a market
Characteristics of a market...Market Size: niche vs. mass, local vs. international...Customer base...
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