Business & ManagementIB

Characteristics of a market

Characteristics of a market...Market Size: niche vs. mass, local vs. international...Customer base...
Characteristics of a market
  • Market Size: niche vs. mass, local vs. international.
  • Customer base.
  • Barriers to entry: obstacles that determine the number of suppliers in the market.
  • Competition: degree of rivalry within the business (market saturation).
  • Geographic characteristics.
  • Demographic characteristics.
  • Market growth rate.
  • Seasonal and cyclical characteristics.

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