The people working in the business
Appearance: uniforms create a sense of togetherness and shows professionalism.
Aptitudes and attitudes: it is important that the staff deliver the service well, since services are inseparable, meaning that the production of the service is the product.
Efficiency: staff who don’t make mistakes help the company to get a better reputation.
Sociability: having professional social skills makes people feel welcome, and associates positive experiences with the brand.
