Business & ManagementIB


People...The people element of the extended marketing mix refers to any member of staff who is in contact with the customers of a business. The people that a customer comes into contact with, and the service...
People in The extended marketing mix

The people working in the business

Appearance: uniforms create a sense of togetherness and shows professionalism.

Aptitudes and attitudes: it is important that the staff deliver the service well, since services are inseparable, meaning that the production of the service is the product.

Efficiency: staff who don’t make mistakes help the company to get a better reputation.

Sociability: having professional social skills makes people feel welcome, and associates positive experiences with the brand.


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