Business & ManagementIB


Processes...The extended marketing mix is a marketing strategy that includes three more P's added to the original four...The seven pillars of the extended marketing mix...
Processes in The extended marketing mix
The way that a service is delivered.

Example: Examples of improved processes

  • Varying payment methods.
  • Short waiting time.
  • Customer services.
  • After sales care.
  • Delivery processes.

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