Business & ManagementIB

Physical evidence

Physical evidence...Physical evidence is a component of the extended marketing mix that refers to the tangible aspects of a service. It includes the physical appearance or tangible aspects of a restaurant, coffee shop, retail outlet, school or hotel1. Physical evidence is one of the three...
Physical evidence
Tangible aspects of a service

Example: Examples

  • Lobbies.
  • Groomed staff.
  • Waiting rooms.
  • Environment.

Leave a Reply

Your email address will not be published. Required fields are marked *