- Intangibility: you cannot touch a service like you can a product.
- Inseparability: Services are consumed at the time of purchase so you cannot separate production and consumption of services.
- Heterogeneity: not all services will provide the same experience for each customer.
- Perishability: services cannot be stored.
- Product strategy: services tend to need added value to be competitive (e.g., free wi-fi).
- Price strategy: services’ prices tend to be based on effort levels or time.
- Promotional strategy: Services cannot be displayed like products can be, so you need to help the customer envision it.
- Place strategy: location needs to be important for services especially because it entices customers.
Differences between marketing goods and services
Differences between marketing goods and services... Intangibility: you cannot touch a service like you can a product...Inseparability: Services are consumed at the time of...
Shares:
