Business & ManagementIB

Marketing objectives

Marketing objectives...Marketing objectives for for-profit organisations...Increased sales revenue...Higher market share...
Marketing objectives

Marketing objectives for for-profit organisations

  • Increased sales revenue.
  • Higher market share.
  • Increased market leadership.
  • Improved product and brand awareness.
  • Developing new products.
  • Enhanced brand perception.

Marketing objectives for not-for-profit organisations

  • To build membership and to connect with new donors.
  • To generate awareness of the NPO’s cause.
  • To improve brand recognition.
  • To create positive attention towards the NPO’s operations.
  • To demonstrate the value of the NPO to the local community or society in general.

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