Marketing objectives for for-profit organisations
- Increased sales revenue.
- Higher market share.
- Increased market leadership.
- Improved product and brand awareness.
- Developing new products.
- Enhanced brand perception.
Marketing objectives for not-for-profit organisations
- To build membership and to connect with new donors.
- To generate awareness of the NPO’s cause.
- To improve brand recognition.
- To create positive attention towards the NPO’s operations.
- To demonstrate the value of the NPO to the local community or society in general.
