Business & ManagementIB

Primary market research

Primary market research...Primary market research involves gathering first-hand data from potential customers, clients, and stakeholders to better understand their needs, preferences, and behaviors...
Primary market research

Primary market research involves collecting primary data. This data needs to be collected by the researcher since it was non-existing before the primary research was conducted. Some companies don’t have the capacity to carry out primary research, so they hire market research agencies, which are experts in conducting such studies.

  • Surveys
  • Interviews
  • Focus groups
  • Observations

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