Business & ManagementIB

Ethical considerations of market research

Ethical considerations of market research...The Use of Deceptive Practices The ease with which a company can access and gather data about its customers can lead to deceptive practices...Invasion of Privacy One of the most serious ethical considerations involved in market research...
Ethical considerations of market research

Damage: harming participants mentally/physically.

Deceit: distorting data, being untrustworthy etc.

Plagiarism: not citing work.

Deception: misleading participants or secret cameras.

Disclosure: privacy and confidentiality.

Detachment: research cannot be biased.


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