Business & ManagementIB

Secondary market research

Secondary market research...Secondary market research means passive desk research, which involves collecting existing data already researched and published by reliable outside sources to collate...
Secondary market research

Secondary market research means that simple collection of data needs to be carried out. The data collected can be both internal and external.

Market analyses: reveals the characteristics of markets for a particular industry or product. These come from market research firms, competitors etc.

Academic journals: these are journals produced from educational and research institutions, they conduct studies and experiments into different markets.

Government publications: governments produce lots of data about the general population and its demographic characteristics, as well as economic information.

Media articles: e.g., books, TV, documentaries, magazines.


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