Product
- Companies can give 360° views of a product.
- Comment sections help to boost the reliability of a brand.
- Interactive websites can allow for customisation of products.
Price
- Price transparency is much higher as you can just look at other websites for comparison products.
- Without physical stores and workers, many fixed costs are reduced.
Promotion
- Many companies use web banners to advertise on other websites.
- Social media marketing.
Place
- There is less spent on a physical store.
- This can be slightly impersonal and might stop buyers from buying.
