Business & ManagementIB

Differentiating products

Differentiating products...Product differentiation is a strategy used by businesses to highlight the unique features and benefits of its product or service to separate it from competitors. The marketing team communicates these unique qualities through their campaigns...
Differentiating products
  • Methods of the Ansoff matrix.
  • Offer exclusive services.
  • Find holes in the market.
  • Create a USP.
  • Fix any of the Ps (price, promotion, place, product, packaging, physical evidence, people).

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