Product: a physical good or an intangible service, such as motor vehicles or motor insurance. In the eyes of customers, products serve one purpose — to fulfil their needs or wants.
Price: the amount that customers pay for a particular good or service. Pricing can be one of the most difficult decisions to make in the marketing mix.
Place (distribution): the methods of distributing products to customers.
Promotion: strategies used to attract customers to buy a firms products.
