- Marketing objectives that are SMART.
- Methods of market research to be used to identify target markets.
- An assessment of the strengths and weaknesses of competitors in the market.
- Outline of the marketing mix.
- Details of the marketing budget.
- Outline of the anticipated difficulties and strategies to deal with these problems.
Elements of a marketing plan
Elements of a marketing plan...Marketing objectives that are SMART...Methods of market research to be used...
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