Secondary market research means that simple collection of data needs to be carried out. The data collected can be both internal and external.
Market analyses: reveals the characteristics of markets for a particular industry or product. These come from market research firms, competitors etc.
Academic journals: these are journals produced from educational and research institutions, they conduct studies and experiments into different markets.
Government publications: governments produce lots of data about the general population and its demographic characteristics, as well as economic information.
Media articles: e.g., books, TV, documentaries, magazines.
