Marketing competitor analysis involves researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. By examining their approaches, you can learn from their successes and
Business Studies deals with the various aspects of business management, such as finance, marketing, human resources and production. It is about how to use resources effectively to achieve the goals
Time series analysis...This technique attempts to predict sales levels by identifying the underlying trend from a sequence of actual sales figures...
Market share...Market share an organisation’s portion of the total value of sale revenue within...
What are the costs and benefits of e-commerce to firms and consumers...Potential costs and benefits to firms. It is harder to develop online brand loyalty as customers can search for
Types of e-commerce...There are several types of e-commerce, including...Business-to-Business (B2B)...Business-to-Consumer (B2C)...Consumer-to-Consumer (C2C)...
Technology and the e-commerce marketing mix...Product...Companies can give 360° views of a product...Price...Price transparency is much higher as you can just look...
Common features of e-commerce...Ubiquitous in nature: The reach of an eCommerce business is global....Large customer reach...Universal standard...
E-commerce...Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers...
Globalisation and international marketing...Competition: globalisation introduces international brands all over the world, creating a highly competitive...