Opportunities
- Increased customer base.
- Economies of scale.
- Increased (global) brand recognition.
- Spread risks.
- Extend product life cycle (by taking it to a new place).
- Gain more profit.
Threats
- Legal issues: varying tax systems, intellectual property rights, consumer protection laws.
- Political issues: certain countries might make it hard to sell (e.g., North Korea).
- Social and demographic issues.
- Pressure groups.
- Economic issues (recessions).
