📦 List Price Calculator – Instantly Set Product Pricing That Sells
Want to know how much to charge for your product? Use our free List Price Calculator to accurately set your selling price based on cost and markup percentage. Whether you run an eCommerce store, retail shop, or service-based business—this tool helps you price smarter, not harder.
💡 What is a List Price?
The List Price, also known as the Manufacturer’s Suggested Retail Price (MSRP), is the price at which a product is intended to be sold. It’s the base price seen by consumers before discounts or promotions are applied.
⚙️ How Does the List Price Calculator Work?
This calculator helps you determine the selling price of a product using this formula:
List Price = Cost Price + (Cost Price × Markup Percentage)
For example, if a product costs $50 and you want a 40% markup, the calculator will show a list price of $70.
🏆 Why Is the List Price Important?
- Helps standardize pricing across platforms and resellers
- Boosts profitability by ensuring markup goals are met
- Builds transparency for customers and partners
- Facilitates discount planning (e.g., 20% off list price)
- Supports pricing psychology by showing higher value
📈 Who Should Use a List Price Calculator?
This tool is ideal for:
- Retailers and Wholesalers
- Shopify / WooCommerce Sellers
- Amazon or eBay Sellers
- Small Business Owners & Service Providers
- Dropshippers & Resellers
❓ Frequently Asked Questions (FAQs)
1. What’s the difference between List Price and Selling Price?
The List Price is the original price before any discount. The Selling Price is what the customer actually pays after discounts.
2. Can I use this calculator for services?
Yes. As long as you know your cost (e.g., labor or material cost) and desired profit margin, the tool works perfectly for services too.
3. What’s a good markup percentage?
It depends on the industry. Retail often uses 30-50%, while luxury or niche products can have higher markups.
4. Does this include taxes?
No. This calculator gives you the list price before tax. You can add applicable taxes separately at checkout or pricing pages.
5. Is this calculator mobile friendly?
Yes, the design is responsive and can be used on any device.
📌 Final Thoughts
Don’t guess your product prices—calculate them with precision. Our List Price Calculator simplifies pricing strategy, helps you stay profitable, and gives you more confidence when listing your products online or offline.
Bookmark this tool or share it with fellow entrepreneurs and store owners!