Business & ManagementIB

Globalisation and international marketing

Globalisation and international marketing...Competition: globalisation introduces international brands all over the world, creating a highly competitive...
Globalisation and international marketing

Competition: globalisation introduces international brands all over the world, creating a highly competitive market with economies of scale.

Changing consumer tastes and expectations: globalisation introduces new styles, foods, etc. to different parts of the world causing consumers to change views, tastes etc.

Location decisions: many overseas companies choose to offshore to reduce manufacturing costs, this can result in unethical processes and labour.

Economies of scale: during overseas expansion, businesses can spread their fixes costs over an increased output.

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