Operations management
- Sales forecasts are necessary in order to prepare production schedules.
- Research, launching and development new products to meet the changing customer needs.
- May be conflict between the groups as production likes to test and develop, whereas marketers hope to launch quickly to maximise sales revenue.
Finance
- Budgets.
- Using credit facilities to entice customers (e.g., Afterpay).
Human resources
- Marketing helps HR to identify staffing needs such as recruitment, training, or firing to fit with the markets needs.
