Quantitative reasons
- Availability, sustainability and cost of land.
- Availability, suitability and cost of labour.
- Different countries have differently skilled labour (e.g., Germany has lots of engineers), low socio-economic countries have cheaper labour.
- Proximity to the market.
- For heavy/large products it is inconvenient to have to transport them very far.
- Proximity and access to raw materials.
- If the raw materials are the heavy part, then it’s inconvenient to transport them very far.
- Government incentives and limitations.
- Government may subsidise businesses opening in rural areas.
- Feasibility of e-commerce.
Qualitative reasons
- Management preferences.
- Local knowledge.
- Infrastructure.
- Is the area supported by transportation, communication and support networks.
- Political stability.
- Government restrictions and regulations.
- Ethical issues.
- Pollution, noise etc. may affect location.
- Comparative shopping (clustering).
- As a grocery store, having a competitor right by your store can help/hinder sales.
FAQs: Choosing a Business Location
Choosing the right business location is critical and depends on many factors, varying by business type (retail, office, manufacturing, online):
- Target Market Accessibility: Proximity to customers (foot traffic for retail, demographics for services).
- Proximity to Suppliers: Important for manufacturing or businesses needing frequent deliveries.
- Labor Availability: Access to a skilled workforce.
- Competition: Analyzing the presence and strength of competitors nearby.
- Cost: Rent/lease, property taxes, utility costs.
- Infrastructure: Transportation links, internet connectivity, utilities reliability.
- Zoning & Regulations: Ensuring the location is zoned for your type of business and understanding local laws.
- Safety & Environment: Crime rates, environmental factors, aesthetics of the area.
The location of your business significantly impacts its success and operational costs. It affects:
- Sales & Revenue: Directly relates to how easily customers can access you.
- Operating Costs: Rent, labor wages, transportation costs, taxes vary by location.
- Access to Talent: Determines the pool of potential employees you can draw from.
- Logistics & Supply Chain: Impacts the efficiency and cost of receiving materials and shipping products.
- Brand Image: The location can influence how your business is perceived.
A good location can be a competitive advantage, while a poor one can lead to significant challenges.
To justify your location choice, you need to present a clear, data-driven rationale based on the factors mentioned above. This is particularly important for a business plan or seeking investment. Your justification should typically include:
- Analysis of the local market and target customer demographics.
- Assessment of local competition and how your location provides an advantage or mitigates disadvantages.
- Evaluation of operating costs compared to alternatives.
- Description of access to necessary resources (labor, suppliers, transportation).
- Explanation of how the location supports your overall business strategy and goals.
Demonstrate that you have thoroughly researched potential sites and selected the one that offers the best balance for your specific business needs and long-term viability.