- Market Size: niche vs. mass, local vs. international.
- Customer base.
- Barriers to entry: obstacles that determine the number of suppliers in the market.
- Competition: degree of rivalry within the business (market saturation).
- Geographic characteristics.
- Demographic characteristics.
- Market growth rate.
- Seasonal and cyclical characteristics.
Frequently Asked Questions about Market Characteristics
A key characteristic of a competitive market is the presence of many buyers and sellers, none of whom can individually influence the market price.
Two characteristics of a common market are the free movement of goods, services, capital, and labor among member states, and a common external trade policy towards non-member countries.
Characteristic features include many buyers and sellers, homogeneous products, free entry and exit for firms, and easy access to information (though perfect information is an ideal).
Characteristics include private ownership of resources, voluntary exchange driven by supply and demand, competition among businesses, and limited government intervention.
A market economy is characterized by private ownership of the means of production, the use of markets and prices to allocate resources, and decisions made by individuals and firms rather than central planning.
Three key characteristics are private property rights, freedom of choice (for producers and consumers), and competition.
A characteristic of the market system is the extensive use of markets and prices to coordinate economic activity and allocate resources, driven by individual self-interest and competition.
A key characteristic of the marketing concept is a customer orientation, focusing on understanding and satisfying customer needs and wants as the primary way to achieve organizational goals.
A characteristic of a purely competitive labor market is the presence of many employers and many workers, where no single employer or worker can influence the wage rate, and labor is considered homogeneous.
A defining characteristic of an oligopolistic market is that it is dominated by a small number of large firms who are interdependent, meaning the actions of one firm significantly impact the others.
A major characteristic of a pure market economy is that all resources are privately owned and economic decisions are made solely through voluntary exchange in markets based on supply and demand.
Characteristics include many firms, differentiated products (giving firms some market power), and relatively easy entry and exit.
A monopoly is characterized by a single seller, a unique product with no close substitutes, and significant barriers to entry that prevent other firms from competing.
Characteristics include a large number of buyers and sellers, homogeneous products, perfect information, and free entry and exit into the market.
Demographic characteristics of a target market are statistical data about a group of people, such as age, gender, income, education level, marital status, ethnicity, and occupation.
A characteristic of marketing intermediaries (like wholesalers, retailers, or distributors) is that they help move a product from the producer to the consumer, facilitating the exchange process.
Good marketing is customer-focused, ethical, data-driven, and aims for long-term customer relationships. Something like being solely product-focused without considering customer needs, or being dishonest/misleading, would not be a characteristic of good marketing.
A characteristic of customer-driven marketing is focusing on understanding existing customer needs and creating products and services that satisfy those needs.
Niche marketing is characterized by targeting a small, well-defined segment of the market with specific needs that are not being well-addressed by mainstream competitors.
A characteristic of money market accounts is that they typically offer a higher interest rate than standard savings accounts and often include limited check-writing privileges, while maintaining high liquidity.
Characteristics of a target market can be demographic (age, gender, income), geographic (location), psychographic (lifestyle, values), or behavioral (purchasing habits, brand loyalty).